The fashion brand as the main axle integrates the fashion realm in a horizontal way. I have a dream but plural paths to it. A holistic design concept matters since the 6 basics in life are indispensable. A luxurious atmosphere managed is projected to the brand. The high consumers matter, but the remains cannot be overlooked. A latent consumer unable to buy a luxurious garment or leather item at the flagship boutique can still enjoy a fine afternoon at the café definitely. What is sold is not the luxury merely but the core value behind and the dream made by the brand. My doctrine is to bring the public to enjoy life as much as possible by all means. What I initiate is a lifestyle for fine quality, good taste, happiness and joys. Jean- Pierre Maréchal will make each and every pilgrim experience what never happens before. The costume and luxury marketing apply to extension of the core value of the brand in pursuit of the intimate relationship between the consumers and the market. The emotional marketing applies to the merchandising strategy. A luxury is never an essential since a consumer might have owned adequate items at home. A consumer buys a luxury out of joy and fun. 

 

Jean-Pierre Maréchal the brand is a religion to be worshipped. The contemporary fashion industry is a religious realm where flagship shops are my church, designers are my clergies, fashion shows and parties are the rituals, consumers are the pilgrims and I am the Pope. I do believe that the consumers nowadays are more faithful than those in the past. For me, time is the luxury that allows us to indulge in art. I submerge myself in my work, and I revel in the sheer and very real pleasure of excellence. It does the soul good to know that these gentle arts continue to whisper to those that are willing to listen; that underneath the cacophonous glamouring of modern life, a dedicated fashion designer continue to plough his own furrow - pursuing the quiet, considered art of taking time; of making his thing properly. 

 

A dream with commencement shall never be terminated. I am proud of what I am bearing (pressure indeed). With the anticipation and blessing from the people around me, my dream takes off and will make me an icon one day. I am 100% sure that I will go all out to make my dream a reality without any hesitation. Nothing wastes more energy than worrying. The longer a problem is carried, the heavier it gets. Don't take things too seriously. Live a life of serenity, not a life of regrets. Don't put limits on myself. My dreams are waiting to be realized. Don't waste time making excuses. I'm ready for reaching my peak, my goal! 

 

 

Jean Pierre Maréchal